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"Cultural industry funding," the more heat the more popular sub-industry speculation becoming popular by the capital

October 1, 2010

Morgan Stanley in talks with the real investment in the media? This news spread like wildfire, had one of "documentary," The new look of traditional cultural patterns; the same popular vote there by the wind power of this new media form of paper books. The industry believes it can achieve the multiple sale of traditional cultural content, in order to achieve value-added.
In "Cultural Industry" fried for a longer hot today, these concerns had not sub-sector has become increasingly popular to attract the attention of capital.

Documentary:
Rise by Product and Broadcast opportunities

Real media culture born out of the original Shanghai Media Group's documentary channel. Since the Product and Broadcast has been set up alone would make some real Media Limited. As the first and only documentary profit professional channels, the former Documentary Channel in 2008 was 130 million profit.

Although the partners do not want to disclose specific information to be blind, but the real general manager told the media: There is indeed a lot of inside and outside the investment banks and media companies are interested, and in the negotiation and cooperation; "Danzhe round of capital to more from the perspective of sound management, "to be blind," said the company's long-term goal is to stock, and finally the public. "

As a documentary film industry veteran worked hard for 20 years, should be blind that has a unique documentary value of investments. One is: the copyright of the value of the documentary can often last a long time, generally recognized as 5-10 years, some excellent works can last 20 years, or even appreciation; for investors, as long as the subject to judge accurately, a more risky investment small. Second, the documentary regional broader market space is relatively large; Third, China's most underdeveloped documentary is the time of investment.

"Despite the documentary's business model is not mature, but the Product and Broadcast is an opportunity." Frankly should be blind. Homegrown models do not, it is difficult to recover costs, not enough to achieve its investment value. With Product and Broadcast, real media to their own programs to build China's largest documentary class content providers and operators.

Concerned about the cultural industries, a long-term venture, told reporters that that is because it is true the media, is still relying on the Documentary Channel's broadcast platform, and market mechanisms to achieve the Product and Broadcast reform initiative, have strength profitable breakthroughs. However, the current view of the documentary market, industry concentration is not high, more independent producers during project operations, investors need care.

Electric paper books:
Private investment in warm-optimistic

In addition to traditional documentaries attention, to extend the value of traditional culture, the contents of the new media industry, carriers have increasingly recognized by the market and investors. Liu Yingjian Hanwang chairman, said in an interview, its monthly electronic paper book has sold over 10 million, second only to the Amazon to become the second largest vendor. Similarly, the international president of Stern Gang Su also said that the constitution is extremely bullish on electric paper books, that it would become the film, television, computer, cell phone screen after the fifth, the total influence the audience's reading habits.

Su Gang, said the constitution, in today's market competition situation fully under very, very electronic paper book value of investments; and therefore combined with other private equity funds want to invest. Su Gang, said the constitution, electricity and paper books are not beyond the technical threshold of a leap forward in the future, who have better content integration capabilities, will be able to occupy the market.

For this, the start has been made in technological superiority of the Kingship is actively preparing for. December 25, Ying Liu Jian and the Shanghai Century Publishing Group, Shanghai Literature and Art Publishing House and a number of publishers gathered in Zhangjiang copyright cooperation. Prior to this, Kingship has expressed China Publishing Group and other "28 into" the cooperation intention, and with the Chinese line, grand literature, Peking University library partnerships; In addition, the Kingship was also applied to the Press and Publication Administration Internet publishing qualification, is currently being processed. All of these purpose is to cultivate audience with rich content consumption habits, market-share advance to Hanwang absolute advantage.

But there are also investors concern that the strong tradition of publishing group shot digital publishing and terminal development, do not share the contents of the electronic paper book will be integrated in or out of business; In addition, the income of the terminal platform, will face the copyright owner and operators The split pressure.
Su Gang, said the Constitution: the future of 3G will also operate in the power of paper books, to create added value will be higher. Before the industrial pattern forming, private investment has been preheated.

Filed under: Armored Iron Horse (Financial set)

Tags: China, cultural industries, documentaries, Finance, Fund, Su Gang Xian