Shi Yuzhu Yuzuo “Shenzhou first media” bosses
From the “melatonin” along the way of Shi Yuzhu, sword pay attribute to the style of the past did not allow a capital injection of “golden marriage” matchmaking market development – “God of War” This time his hand, fear of causing unrest in the Chinese matchmaking market will no peace
November 18, 2009, CCTV advertising tender spot, regardless of the cost of frequent placards and determined to win a unique temperament, so that eventually won the bid Shi Yuzhu again become the focus.
From the “melatonin” to “gold partner”, to “journey”, invincible TV commercials, has become a business empire Shi Yuzhu “landmark” building. But Shi Yuzhu each “burn” at the back, have very far-reaching strategic considerations – he would like to take a new foothold on the battlefield quickly. So, when the “melatonin” and the “golden pair” lopsided, “Golden Wine” and “journey” were moving from the dead, and Shi Yuzhu still himself up to reckless money to sway, people can not help but wonder: holding a large amount of money for Shi Yuzhu 200 million, This should be fought where?
Golden marriage, this little-known company in Shanghai, due to Shi Yuzhu overnight. And Shi Yuzhu, the largest business legend, “God of War” will also be “the first media Divine boss” of the title incursion.
Sound of wailing! To the Nobel Prize in Medicine-based?
In 1997, BBK has warned bosses Duan Yongping Shi Yuzhu: to do business like a dive, the less movement the more secure.
But the profits rolling with juvenile and frivolous, so that did not wound up in the Shi Yuzhu product out the profound meaning. Until the defeat “a giant building,” sudden shock and the rain continued the domino effect, only to Shi Yuzhu finally came to understand their meaning.
Since then, Shi Yuzhu has been in the path of diversification cautious. Second time start date, Shi Yuzhu in a decade only do three things: banking, online games, and health care products. On other industries, he has been reticent about, not easy to try.
So when the market suddenly came into the dating industry, Shi Yuzhu, people were shocked at such a large span of the industry shift.
In fact, Shi Yuzhu has its own “joking that journey,” test the water for a long time.
Back in 2008, online games, “Giants” to seek further development, Shi Yuzhu once claimed, to cause their playing up a female player of the game. To this end he provides that women can meet the “handsome, well-made” standard, the game will receive 6,000 yuan recharge.
At that time, some people joke that in Shi Yuzhu “human weakness Economics” Behind China’s largest matchmaker of their ideals, and laughing, “matchmaking websites to worry, ok.”
Today, the prophecy suddenly become reality, one can not help but shock: What is Kim married? Why it let the “God of War” soft spot?
Origin of a trial thing.
In 1995, biologists Wiedeking to male students for two days wearing the same sweater, and then let the female students “hear” the most favorite one. A result, each girl selected jerseys, with their own immune system is very different from the boys wore. Subsequent research has also found that the greater the difference between husband and wife the immune system, the more harmonious family. Two U.S. scientists, has so won the Nobel Prize in Medicine.
Kim is the basis of marriage in this. According to the company, Kim married with independent intellectual property rights, through the “fate” Genetic testing and database matching services for people age quickly find the most suitable person, the test results are accurate and reliable, is when the male and female mate choice important reference.
New strategy for Shi Yuzhu, waiting to see who has the, look who is different, more of those who ridicule, but it seems no one noticed, but because of the difficult transition, Shi Yuzhu “fantastic” and may be hidden behind the careful business logic.
“Stripped” to create business opportunities
“Strip” that is in the “Singles” out of a single period, has almost become the buzzwords in November each year. November 2009, the domestic several well-known websites held in Hangzhou similar “strip” parties, a few days, the number of applications on the breakthrough 500. Hot marriage market is evident.
Many matchmaking agencies have said: to improve the degree of civilization, the accelerated pace of life, and the matchmaking market segments, will allow people more choice in matchmaking agencies in the future.
Internet matchmaking first developed. As of August 2009, China’s only high-end online dating dating over 35 million active users, the market scale reached 680 million yuan. Huge market, the domestic well-known dating site become a strategic battleground: Lily net 100 000 000 Friends of the network, network and married my bumper several major dating Web site has received venture capital. Internet matchmaking, 1:00 fame.
Relative virtual network, a more substantial reality matchmaking market. Hangzhou is only one place, the annual market size as high as 200 million yuan. However, in sharp contrast to this, it is the traditional dating of struggling.
“Before 2004, the opening of the domestic matchmaking agencies is the threshold.” Marriage in the National Senior Advisor Luo said: “The relaxation in the policy started in 2004, eventually led to vicious competition, black dating, as a result of Marriage Entrustment crisis of confidence in the market . “
Great promise and confusion between the status of the enormous space, where the Shi Yuzhu, eventually translate into business opportunities.
Three resort dig “media Mine”
“Fortune” in the Apple as the world’s most admired company, I said: “People think that the mass market have disappeared, but we can not see Apple him that.”
This assessment may also apply to Shi Yuzhu giant group. Only, Apple always scoff at others, but the giant always being ridiculed. But they know how to control people’s desires and translate them into real wealth.
3,600 yuan, five times testing opportunities, money offer marriage is difficult in any case known as “cheap.” But Shi Yuzhu always of their own.
CCTV ad shortly before winning gold marriage declared free of 10000 men and women to do genetic testing.
Free of charge, called Shi Yuzhu time-tested marketing trump card. If he has a complimentary open, ultimately rely on “melatonin” Giant Group to achieve the re-emergence; he had opened the first of its kind free online games, eventually earning bowl basins are equipped with full, so that other game giant would envy.
Gold attention from marriage, with the attendant rapid upgrade. End of the World and Xicihutong peer networks in the community, for the “golden marriage” the voices of doubt, speculation sound, response to sound one after another, even discussion would not change its process of human evolution.
Later, Shi Yuzhu has introduced a new strategy, and played for a people looking forward to the name – “media Mine.” Success throughout the agent obtain customer payment after mating, will receive up to 20% of the profits.
Since joining the low threshold, high discount ratio, Shi Yuzhu of arms and shouted in return should be those who quickly gathered. Many had not only not involved, “melatonin” who are eagerly, even many of Wenzhou businessmen formed a delegation went to Shanghai, to discuss open the “mine” issues.
“There are two pairs of men and women experience in our testing.” When asked to plan, Miss Zhu Jin marriage of customer service, said: “a pair of married, another is being prepared on divorce.”
With dip his whole cooked already marketing the “three axes” – Free strategy and the “media Mine” authorized, and the upcoming “carpet-style” media blitz, Shi Yuzhu’s matchmaking cause, in the usual high-profile in a smooth sail. In its surrounding, I am afraid of China’s matchmaking agencies really want to Book Of Disquietude uneasy. After all, the “God of War,” not the title of either substance.
Leave a Comment December 27, 2008