Archives – December, 2008
From the “melatonin” along the way of Shi Yuzhu, sword pay attribute to the style of the past did not allow a capital injection of “golden marriage” matchmaking market development – “God of War” This time his hand, fear of causing unrest in the Chinese matchmaking market will no peace
November 18, 2009, CCTV advertising tender spot, regardless of the cost of frequent placards and determined to win a unique temperament, so that eventually won the bid Shi Yuzhu again become the focus.
From the “melatonin” to “gold partner”, to “journey”, invincible TV commercials, has become a business empire Shi Yuzhu “landmark” building. But Shi Yuzhu each “burn” at the back, have very far-reaching strategic considerations – he would like to take a new foothold on the battlefield quickly. So, when the “melatonin” and the “golden pair” lopsided, “Golden Wine” and “journey” were moving from the dead, and Shi Yuzhu still himself up to reckless money to sway, people can not help but wonder: holding a large amount of money for Shi Yuzhu 200 million, This should be fought where?
Golden marriage, this little-known company in Shanghai, due to Shi Yuzhu overnight. And Shi Yuzhu, the largest business legend, “God of War” will also be “the first media Divine boss” of the title incursion.
Sound of wailing! To the Nobel Prize in Medicine-based?
In 1997, BBK has warned bosses Duan Yongping Shi Yuzhu: to do business like a dive, the less movement the more secure.
But the profits rolling with juvenile and frivolous, so that did not wound up in the Shi Yuzhu product out the profound meaning. Until the defeat “a giant building,” sudden shock and the rain continued the domino effect, only to Shi Yuzhu finally came to understand their meaning.
Since then, Shi Yuzhu has been in the path of diversification cautious. Second time start date, Shi Yuzhu in a decade only do three things: banking, online games, and health care products. On other industries, he has been reticent about, not easy to try.
So when the market suddenly came into the dating industry, Shi Yuzhu, people were shocked at such a large span of the industry shift.
In fact, Shi Yuzhu has its own “joking that journey,” test the water for a long time.
Back in 2008, online games, “Giants” to seek further development, Shi Yuzhu once claimed, to cause their playing up a female player of the game. To this end he provides that women can meet the “handsome, well-made” standard, the game will receive 6,000 yuan recharge.
At that time, some people joke that in Shi Yuzhu “human weakness Economics” Behind China’s largest matchmaker of their ideals, and laughing, “matchmaking websites to worry, ok.”
Today, the prophecy suddenly become reality, one can not help but shock: What is Kim married? Why it let the “God of War” soft spot?
Origin of a trial thing.
In 1995, biologists Wiedeking to male students for two days wearing the same sweater, and then let the female students “hear” the most favorite one. A result, each girl selected jerseys, with their own immune system is very different from the boys wore. Subsequent research has also found that the greater the difference between husband and wife the immune system, the more harmonious family. Two U.S. scientists, has so won the Nobel Prize in Medicine.
Kim is the basis of marriage in this. According to the company, Kim married with independent intellectual property rights, through the “fate” Genetic testing and database matching services for people age quickly find the most suitable person, the test results are accurate and reliable, is when the male and female mate choice important reference.
New strategy for Shi Yuzhu, waiting to see who has the, look who is different, more of those who ridicule, but it seems no one noticed, but because of the difficult transition, Shi Yuzhu “fantastic” and may be hidden behind the careful business logic.
“Stripped” to create business opportunities
“Strip” that is in the “Singles” out of a single period, has almost become the buzzwords in November each year. November 2009, the domestic several well-known websites held in Hangzhou similar “strip” parties, a few days, the number of applications on the breakthrough 500. Hot marriage market is evident.
Many matchmaking agencies have said: to improve the degree of civilization, the accelerated pace of life, and the matchmaking market segments, will allow people more choice in matchmaking agencies in the future.
Internet matchmaking first developed. As of August 2009, China’s only high-end online dating dating over 35 million active users, the market scale reached 680 million yuan. Huge market, the domestic well-known dating site become a strategic battleground: Lily net 100 000 000 Friends of the network, network and married my bumper several major dating Web site has received venture capital. Internet matchmaking, 1:00 fame.
Relative virtual network, a more substantial reality matchmaking market. Hangzhou is only one place, the annual market size as high as 200 million yuan. However, in sharp contrast to this, it is the traditional dating of struggling.
“Before 2004, the opening of the domestic matchmaking agencies is the threshold.” Marriage in the National Senior Advisor Luo said: “The relaxation in the policy started in 2004, eventually led to vicious competition, black dating, as a result of Marriage Entrustment crisis of confidence in the market . “
Great promise and confusion between the status of the enormous space, where the Shi Yuzhu, eventually translate into business opportunities.
Three resort dig “media Mine”
“Fortune” in the Apple as the world’s most admired company, I said: “People think that the mass market have disappeared, but we can not see Apple him that.”
This assessment may also apply to Shi Yuzhu giant group. Only, Apple always scoff at others, but the giant always being ridiculed. But they know how to control people’s desires and translate them into real wealth.
3,600 yuan, five times testing opportunities, money offer marriage is difficult in any case known as “cheap.” But Shi Yuzhu always of their own.
CCTV ad shortly before winning gold marriage declared free of 10000 men and women to do genetic testing.
Free of charge, called Shi Yuzhu time-tested marketing trump card. If he has a complimentary open, ultimately rely on “melatonin” Giant Group to achieve the re-emergence; he had opened the first of its kind free online games, eventually earning bowl basins are equipped with full, so that other game giant would envy.
Gold attention from marriage, with the attendant rapid upgrade. End of the World and Xicihutong peer networks in the community, for the “golden marriage” the voices of doubt, speculation sound, response to sound one after another, even discussion would not change its process of human evolution.
Later, Shi Yuzhu has introduced a new strategy, and played for a people looking forward to the name – “media Mine.” Success throughout the agent obtain customer payment after mating, will receive up to 20% of the profits.
Since joining the low threshold, high discount ratio, Shi Yuzhu of arms and shouted in return should be those who quickly gathered. Many had not only not involved, “melatonin” who are eagerly, even many of Wenzhou businessmen formed a delegation went to Shanghai, to discuss open the “mine” issues.
“There are two pairs of men and women experience in our testing.” When asked to plan, Miss Zhu Jin marriage of customer service, said: “a pair of married, another is being prepared on divorce.”
With dip his whole cooked already marketing the “three axes” – Free strategy and the “media Mine” authorized, and the upcoming “carpet-style” media blitz, Shi Yuzhu’s matchmaking cause, in the usual high-profile in a smooth sail. In its surrounding, I am afraid of China’s matchmaking agencies really want to Book Of Disquietude uneasy. After all, the “God of War,” not the title of either substance.
December 27, 2008
TM to the implementation of the policy in full swing in the car, while a huge industry is brewing. 21 journalists from the National Development and Reform Commission was informed that “on promoting the views of the remanufacturing industry” and other support policies, is expected as soon as possible.
Industry insiders estimate that only one auto parts remanufacturing, the market size in 2015 will be more than 20 billion yuan. As for government support, other products remanufacturing market will be even more impressive.
Some financial support will be re-manufacturing projects
Development and Reform Commission, said people had been drafted “on promoting the development of the remanufacturing industry view”, to be in the near future with the relevant departments jointly issued guidance to promote the healthy and orderly further rapid development of manufacturing industries.
Remanufacturing refers to the use of hi-tech professional electronic products repaired or upgraded to make it back to the same or better than new products like the new batch manufacturing process.
According to the Chinese Academy of Engineering, Xu Bin-shi research, compared with the new, re-manufactured products will cost 50%, 60% of energy and materials 70%, the negative impact on the environment and manufacture of new products was significantly lower than.
Development and Reform Commission say the forthcoming “Opinion”, will prepare a “re-manufactured products catalog,” the inclusion of catalog products to implement preferential taxation policies.
The source also said the next step, and will continue to use the central budget for investment in key projects to support re-create and nurture a group of typical re-manufacturing business.
Remanufacturing market size is difficult to estimate
Cultivate new industries is a long-term systems. The person said that the next two years, the National Development and Reform Commission will be prepared with the relevant departments “re-manufacturing industry development program,” clearly “12 5″ during the remanufacturing industry in China to promote the healthy development of objectives, key tasks and protection measures to promote the cycle the formation of large-scale economy, foster new economic growth point.
Various factors, and then entered the manufacturing industry is expected from the fast lane. Bin-Shi Xu pointed out that since the reform and opening up, China’s imports only reached 1 trillion yuan of equipment, these devices will be on the end of life, if able to re-create works repair, it will be a huge market.
Meanwhile, the re-manufacturing process more complicated operations, the demand for labor is greater. In general, the recovery of waste materials varied, recency is not one, dismantling, cleaning, parts inspection, screening and other processes can only be accomplished by hand, using labor more cost-effective than using the machine.
Xu Bin-shi said, “then the manufacturing process, labor and other costs of everyday expenses accounted for more than 60%. This feature is also just a relative surplus of labor force to adapt to the situation, provide more jobs.”
Yan Yiping, Deputy Secretary-General of China Association of Automobile Manufacturers is expected by 2015, China’s auto output and sales volume will reach 22 million, parts demand will reach 510 billion yuan, if the 5% with re-manufactured parts, demand will reach 25.5 billion.
The automotive parts remanufacturing industry, which only re-manufactured part. Development and Reform Commission who said that in the future will be to promote the automotive parts manufacturing industrialization while further promote engineering machinery, machine tools and other products re-manufacturing, improve their technology and expand the promotion application.
25.5 billion
Yan Yiping, Deputy Secretary-General of China Association of Automobile Manufacturers is expected by 2015, demand for auto parts in China will reach 510 billion yuan, if the 5% with re-manufactured parts, the demand will reach 25.5 billion
December 14, 2008
1, if the stock price fell below 20 weeks, K Line, the trend means that adjustment has been formed, in the short term is difficult to have greater improvement in the departure should be firmly avoided.
2, individual stocks, index if a “triangle” breakthrough technology graphics, may wish to lighten up to be, after such clear trend of re-admission, determined to evade the “psychology of gambling.”
3, “5-7,13-21,21-34″ and the three time periods, usually the index, individual stocks and variable window, attention should be paid, such as the broader market, after rising 5 to 7 days, usually one oscillation order needs, in the bull market of the order or as a platform for two days to adjust, then manifests itself in-band oscillation city adjusted downwards.
4, MACD
Technical lines should be combined with the use of KDJ indicator, that is when the MACD indicator, KDJ indicator simultaneous Jincha up resonance graphics, may consider short-term intervention.
5, MACD
If there are signs sits attenuation index, the middle unit homeopathy should lighten up, while stocks in strong markets, MACD indicators of DIF, DEA two lines are greater than 0, then the stock could still hold short-term.
6, oscillating market, the stocks upward gap Gaps occur alone (tape no such gap), to keep short-term thinking should be ready to play, because the gap may be closing out at any time.
7, high priority units of volume, change the Number of Shareholders and other data, the data often reflect the real market choices.
8, short-term operation, should focus on avoiding a strong graphic appears shrinkage stagflation stocks, that is quickly pulled up the first root Changyang heavy volume, the three trading days with no turnover, but continuous star received a high cross, indicating Admission to follow the new main power is limited, a large drop in stock prices usually trend (such as the May 5 to May 12 of Guofeng Plastic). This is a time-tested.
9 stock index trading volume less than 160 billion yuan, while the overall market heavyweight not; main stock index trading volume less than 245 billion yuan, the super-heavyweight will not lift pull index.
10, when the surrounding office workers to argue that a full-time stock trading, do not want to go to work, it should gradually reduce the intensity of the market, unless the tape unilateral upward.
December 14, 2008
For many years the rapid development of foreign language training in the industry, now is definitely a particularly cold winter. It is understood that, Linguaphone, more than Kane chain of English language training and other brands have closed down the event, so the industry is facing an unprecedented social crisis of confidence.
Indeed, as the industry gradually the bubble burst a few years ago has been VC, PE favor of education and training sector is no longer the darling of the capital. The industry believes that it has been overheated investment sector, the next time the market appears a dramatic reshuffle.
English training market suffered “closure door” cold
By the end of October 2009, claims to have 100 years of history, English language training institutions nationwide Linguaphone broke the news of closure of a number of training centers. In fact, over the past few years, this somewhat famous English training institutions have repeatedly heard rumors of school closings. From the start of 2009, Linguaphone teaching points in some cities in the country a “bankrupt, closed, have escaped escape” situation: January 18, 2009, Hong Kong Linguaphone bankruptcy; July 30, Shenzhen Linguaphone people gone.
It was learned on October 26, Shanghai English Training Center Linguaphone remaining two teaching points – Xuhui and Pudong Centre also out of business, locked the door to post a notice: “On loss of up to several hundred thousand dollars, the overall operation unsustainable. “It is reported that 1,300 students in Shanghai to Linguaphone tuition paid 40 million yuan has disappeared; October 29, Linguaphone training center in Wuhan, Wuchang, Hankou, also locked up two training points door, the face of empty teaching point, hundreds of students into the same “Jiaoliao Qian Quemo class” embarrassing situations.
Following the October Shanghai, Wuhan, closed after the incident occurred, Guangzhou Linguaphone training points are close changed hands. Guangzhou Linguaphone a high level of external confirmed Guangzhou Linguaphone has been based in Shanghai, the new dynamic Education Group acquired its three teaching centers (East Yamaguchi, Mayflower and the Fortune Plaza) and more than 2,000 students and 100 employees were all new owners took over. The formation of a series of closed events domino effect, Linguaphone, escalating to a national focus.
Linguaphone collapse, but the domestic brands more than series of language training experience chain “gate closure” in miniature. In mid-December 2009, operating in Shanghai for 13 years, more than 17 million people known as graduates of English investors Kane suddenly disappeared. Officials say three foreign leader can not determine whether Escaping aboard. According to informed sources, since last July, Kane English already deteriorating financial situation has delayed payment of teachers salaries, property costs, nearly one million rent, number of staff leaving during this period.
It is understood that occurred nearly across from the well-known foreign language training institution failures led to student fees can not refund the event, which made the original date has been very prosperous in foreign language training industry is encountering an unprecedented winter. Using the words of one industry after another case of “closing down” incident, “foreign language training so that industry is facing a serious crisis of confidence.”
Industry major reshuffle, has inevitably
The spate of school failures, the industry generally that led to English language training institutions to close down these reasons, partly because of poor management of funds led to strand breaks, but the deeper reason lies in the existence of foreign language training market is quite serious bubble.
There is no doubt that the financial crisis on the impact of the largest white-collar people, such as Linguaphone to white-collar workers as the main target groups of foreign language training institutions are seriously affected. However, frequency of training institutions in the financial crisis is now “closed down the door,” a fuse. According to reports, along with the market’s rapid development and rapid expansion of training institutions, high-end English training market, competition has intensified. Meanwhile, the number of training options to fast-growing brand franchise business model, location of these training institutions are usually high grade office rent, investment costs are very high, in the face of financial crisis strikes can not be guaranteed once the biogenic, very susceptible to strand breaks in the case of funds and ultimately lose out.
Training Centre are smart, Guangzhou Jiang Ning At the moment, foreign language training institutions will close down, this is the education and training industry experienced a bubble produced the inevitable result of economic recession. In fact, China English training market bubble already exist a few years ago a lot of English institutions to seize the market has accelerated the pace of expansion of shop, but unfortunately the cost has not yet recovered to suffer the economic downturn and shrinking consumer demand English language training. However, these training institutions operating cost reduction is not attributed to their decreased; the other hand, shrinking consumer demand means that ongoing operational support organization’s funds Quefa, the final results of many organizations because of funding strand breaks which were forced to declared bankruptcy. Research and education expert with the Guangdong Academy of Social Sciences Associate Yejia Guo’s words, “Now, education and training industry is going through the process of bubble burst, the next piece of the market has been a dramatic reshuffle is inevitable” .
Hot money is no longer popular education
It is understood that the financial crisis in the context of education and training sectors, the return of stability, the risk is relatively small, once a VC “safe haven.” However, the spate of school failures, not only private education and training institutions are facing a crisis of confidence, also has been considered “anti-risk, anti-cycle” edge education and training industry has exposed some of the investment risk. In fact, over the past two years been separate ways VC, PE favor of education and training industry, and now no longer the hot money get together in the field competing.
Warwick International (CID), general manager of Lisa in an interview that the investment in education institutions are generally located in non-degree field of education, simply in order to avoid risks and to shift the focus of such a rigid demand for industry education, “of course appears overheated investment phenomenon, vicious competition are inevitable. “
December 2, 2008