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Toyota fell, “Japan” rather critical?

October 22, 2007

Recall, recall endless. As the top student in Japan, Toyota has spread ripples of falling to the whole “Made in Japan.” 25 years ago, the “Plaza Accord” the end of the “Japanese economy” myth, while other Japanese companies, Toyota quality and safety issues in the intensive offenders, but also to another myth, “Japanese Manufacturing” eclipsed.

As of February 10, Toyota has been a result of brake systems, accelerator pedal and the mats issues worldwide recall of about 8.54 million cars, nearly offset all of its sales last year. Then, Honda has also announced plans to more than 437,000 hidden in car airbags do exist deal with the global recall, just two weeks ago, Honda has just announced that due to car windows, the electric switch hidden safety problems in the global recall of about 64.6 cars.

Fu Warriors to, misfortunes never come singly. In the automotive industry, the Japan’s largest manufacturer of aircraft seating industry was revealed small silk products, fire-resistant and tamper seat seismic experiment recorded sharp Japanese electronics giant also recently recalled because of quality problems will be nearly 100 million refrigerators. Proud that with the quality of “Made in Japan” how the?

Stress expansion, emphasizing cost control, in the process of giving up the pursuit of the biggest the best, not only Toyota, and perhaps the “Made in Japan” a common problem. The initiator of this by the United States in the current wave of globalization, “Japan” in order to gain the advantage by simply expanding the triumph in the market, management of the resultant relaxation, or gradually become powerless, finally led to quality and to fame started high reputation of “Made in Japan” often have, in the most should not go wrong went wrong, we can see the contrast between the public mood.

Toyota this become the target was not accidental. Toyota’s car sales from 2005 to 2009, almost five years increased by 50% and surpass GM in 2008 to become the world’s largest automotive company. However, overflows, its smooth sailing in Japan, the lean management model in the rapid expansion of global out of control after the encounter, the minimum cost and optimal balance between the products is broken, the company cut costs overwhelming task, the results is the cost of dropping lower and lower, quality is a further out.

Such as the Toyota plant and fallen to the gas pedal, the U.S. company only in accordance with the drawing production, culture, different makes like Toyota in the United States can not be done with the parts manufacturers in Japan to conduct a before and after knowing each other blending of communication, so Toyota is for a long time he was not able to judge the cause of failure. Meanwhile, in order to cut costs and increase production, Toyota will strive to some parts common to different models, which also led to problems in the event is the “guilt”-style consequences. This is represented by Toyota, “Japan” after the globalization of the other unexpected edge.

Of course, “recalled the door” of the people behind the shadow of U.S. trade protectionism, which is well known. Cycle cost of fallout in the U.S. car enterprises compete with Toyota’s drop off on the next the wind, and “recall the door” is realized on the Toyota and other Japanese car enterprises of “backing off” type of fight, shake not only the brand image, but the quality of Japanese cars has long been a sense of trust, is the so-called “Toyota fall, General enough to eat.” However, if the connection to the “conspiracy theory” interpretation, it is an evasive excuse, the United States vigorously to suppress the Japanese cars, but also because Japanese car itself is a problem, the United States but chose the timing of the outbreak only, at most, is “overtly” .

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